The short answer
Class 14 is typically relevant for jewellery products. Making the pieces yourself or selling online does not automatically mean every additional activity needs its own class. The starting point is which products and independent services your brand will actually identify for customers.
Name the actual products
Start with a list of specific items, such as earrings, necklaces or rings. Class 14 includes imitation jewellery as well; using precious metals is not the only criterion. Conversely, not every metal object or fashion accessory automatically belongs in this class simply because it accompanies a jewellery collection.
Separate jewellery from other product groups you also intend to offer. Hair accessories or electronic devices may require different classification. Descriptions such as accessories or handmade products leave too much unspecified. A clear product list helps select appropriate terms and avoids a scope that appears comprehensive but is actually uncertain about what is covered.
Sources: WIPO: Nice class 14, 2026 edition
Distinguish own production, retail and customer orders
Making your own jewellery collection does not become an additional class 40 service merely because you work by hand. Manufacturing for others according to their orders and specifications may, however, be relevant. Describe whether you offer your own goods or an independent manufacturing service performed for another business or customer.
Your online shop also needs a closer look. Class 35 includes certain retail services, while the mere sale of goods is not itself a service under the Nice Classification. Determine whether the sign identifies only the product brand or a separate retail offering as well. Automatically adding a block of classes does not replace that distinction.
Sources: WIPO: Class 35 and retail services · WIPO: Class 40 and custom manufacturing
Base the application on the planned assortment
Organise the list around products you offer today and those genuinely planned. Record the name under which each offering will appear. If the shop has a different name from the jewellery collection, that raises a sign-selection question as well as a classification question, which should inform the filing budget from the outset.
Prepare a few typical product descriptions and the workflow for individual orders before seeking assistance. This makes it easier to see whether engraving or manufacturing for others is offered as an independent service. The application should reflect the actual business model; it does not provide blanket protection for every conceivable activity connected with jewellery.
Sources: IPI: List of goods and services
What you can do now
- List jewellery items and other accessories specifically.
- Separate your collection from services provided for other customers.
- Compare the product brand and shop name with their intended use.
Frequently asked questions
Do I need class 40 because every piece is handmade?
Not for that reason alone. Making your own goods differs from an independent custom-manufacturing service for others. The activity actually offered matters, rather than the fact that a manual technique is used.
Is costume jewellery without precious metals excluded?
No. Class 14 also includes imitation jewellery. Other accessories need separate classification; material, function and the specific product type should not be treated as interchangeable criteria.
Sources: WIPO: Nice class 14, 2026 edition