The short answer
That depends on which sign makes your business recognisable and how you intend to use it. Word marks, figurative marks and combined word/figurative marks have different subjects of registration. Filing a name and graphic together is not the same as two separate registrations.
Distinguish three common forms
A word mark consists of printable characters such as letters or numbers without claiming a colour. A figurative mark contains visual elements only. A combined word/figurative mark combines words and graphics; graphically designed lettering also falls within this category.
This choice concerns what the application covers. It does not by itself determine registrability or the outcome of a later conflict. Choosing a field on a form does not automatically turn a descriptive name into a distinctive sign.
Sources: IPI: Word marks, figurative marks and combined marks
Start with the identity you expect to keep
Place the versions you currently use side by side: the name in ordinary lettering, the complete logo and any symbol used on its own. Note which version appears on products, at your shop and in advertising. Mark what you intend to change soon as well.
In principle, the trademark should be used in its registered form; minor variations are permitted. After a substantial redesign, you should therefore check whether the existing registration still fits your presentation. The original application documents help with this comparison.
Plan the sign and the offering together
Even the right trademark form protects only in connection with the goods and services covered. The list should therefore match your current offering and realistic expansion plans. After registration, it cannot simply be extended to additional offerings.
A short decision brief is useful preparation: Which signs will remain, which offerings will use them, and what matters first? If the name and logo will be filed separately, you need to plan for both applications and the work involved. A larger package is not automatically the better decision.
What you can do now
- Collect the name, complete logo and symbols used alone as separate versions.
- Record planned changes to your presentation and new offerings.
- Assess the trademark form and goods or services list together.
Frequently asked questions
Does a combined word/figurative mark register the name and logo separately?
No. The combination applied for is what is registered. The significance of individual elements in a particular conflict is not equivalent to having two independent registrations.
Sources: IPI: Word marks, figurative marks and combined marks
Can I later add more products to the existing trademark?
The registered goods and services list cannot be expanded afterwards. Before applying, check which specific offerings you intend to use the sign for.