I am starting UK sales: is my EU trade mark still enough?

The short answer

A new EU trade mark does not protect you in the United Kingdom. A UK launch today requires a separate assessment of UK protection. Older EU registrations may have generated comparable UK rights. That historical transition is not a process that continues automatically alongside every new EU application.

Separate historical conversion from a new filing

On 1 January 2021, comparable UK marks were generally created for EU trade marks already registered at that point. They are independent rights with their own register details. This does not mean an EU mark filed later also has a UK entry today. Check the actual records rather than only the original certificate.

If you acquired a trademark portfolio, place the EU and UK documents side by side for each relevant mark. Compare ownership, specification and status. Historical transition deadlines for EU applications then pending are not a standard route still open today. Assess any missing UK entry against its actual history.

Sources: UKIPO: EU trade marks and comparable UK rights

Choose a route for the UK market today

A national UK application can be made directly to the UK Intellectual Property Office. A UK designation through Madrid may also be available if the requirements are satisfied. The choice depends on existing marks, other export countries and administration preferences. A contract with a British distributor does not replace either filing.

Describe the products you actually intend to offer in the United Kingdom. An existing EU specification should not be adopted without checking it against the British protection plan. Also arrange searches for possible earlier UK rights. Use of a name in Switzerland does not determine whether it is available in Britain.

Sources: UKIPO: registering a trade mark in the United Kingdom · WIPO: international applications and designated territories

Manage UK rights separately in the portfolio

Comparable UK marks can be assigned, challenged or renewed independently of the EU mark. They have their own renewal fees. Record both rights separately in your calendar and decide who handles UK correspondence, particularly if the existing EU representative is not responsible for that work.

Document actual trademark use by country. Historical rights involve particular transitional rules for earlier use; these should not be treated as a permanent equivalence between EU and UK use. For a specific maintenance question or dispute, the periods and the right concerned need individual examination.

Sources: UKIPO: EU trade marks and comparable UK rights · UKIPO: registering a trade mark in the United Kingdom

What you can do now

  • Check EU and UK register status using actual registration numbers.
  • Prepare UK products and intended sales channels for a search.
  • Manage British deadlines, records and responsibilities separately.

Frequently asked questions

Does every EU mark have a comparable UK right?

No. The historical creation concerned rights registered at the end of the transition period. An EU trade mark newly applied for today does not obtain automatic UK protection through that process.

Sources: UKIPO: EU trade marks and comparable UK rights

Does renewing my EU mark also renew the UK right?

No. The comparable UK right is independent and renewed separately. Check the UK register details and arrange reliable management of both deadlines.

Sources: UKIPO: EU trade marks and comparable UK rights

International trademark registration

Plan trademark protection from Switzerland for the countries where you want your business to grow.

Sources and context

This article explains general principles. Whether and how your sign can be protected depends on the sign, the goods and services concerned, and earlier rights.

  1. UKIPO: EU trade marks and comparable UK rights ↗www.gov.uk
  2. UKIPO: registering a trade mark in the United Kingdom ↗www.gov.uk
  3. WIPO: international applications and designated territories ↗www.wipo.int